Are You Thinking of Selling Your Business?

Image by Diana Parkhouse via Flickr LOS ANGELES — Are you the owner of a small or medium-size business in the creative of media industry who dreams of “getting out” and retiring, writing a memoir, or simply getting away from it all? Thinking about selling your business? In today’s economic climate, selling your media or creative business can be a complicated and daunting experience.


The skills and knowledge you acquired by running a successful business are not necessarily the same skills you will need to sell it.


There are 10 things to consider. And our friend, Stuart Gross, presents all the pros and cons in his article featured in his article at Post Magazine. Food for thought!

Related articles

• Your Success Depends Upon Originality (personalbrandingblog.com)


• Know Your Comfort Zone - by Patty Mooney (dbaentrepreneur.blogspot.com)

World of Shooters - A Website Directory Review by Patty Mooney

Now that the Yellow Pages are going the way of telephone booths, telegrams and Victrolas, one turns to the Internet to search out anything and everything. This includes services and Image by cleopatra69 via Flickrproducts. As a San Diego video production services company that hires out camera crews, camera operators, producers, teleprompters, and editors, to name a few, we have listed ourselves on various online directories hoping to capture the right eyeballs that will enlist our assistance with their video production. I would say that more than 90% of our business comes from our presence online.

On one of my recent forays into the crashing waves of the Internet, I came upon a new venue for camera operators and Directors of Photography that seems promising. It's called World of Shooters and proposes to match up video shooters with potential clients. There is an annual cost to sign up but they promise not to extract any percentages from sales like other sites do. They've divided up shooters by the types of rigs they work with, as follows: Panasonic P2, Sony tapeless, Red, DSLR and Tape/Media.

It's a very uncluttered site with straight-forward goals. In this age where there is now an infinite spectrum of video cameras - and people who wield them - this promises to be an oasis for the thirsty, and discerning, client to find just the shooter they are looking for.

Get More Customers By Putting Out a Candy Dish - by Pamela Wilson

If you've ever worked in an office environment, you know there's one shortcut to becoming popular among your colleagues. Position a candy dish on the corner of your desk, and keep it filled with goodies. It's a great way to guarantee you'll get chatted up by all sorts of people who otherwise might not have stopped by to say hello.

Content Marketing is Like a Candy Dish:

No matter what your business sells, there's a way to create marketing materials that are useful for the target market you want to reach. This is what content marketing is all about: packaging information your market will find valuable, then offering it to them as a way to market your business.

Keeping a "candy dish" with content available will help you attract, inform and retain customers to your physical location or website.

Let's look at some examples:

- A natural lawn care company could put together a guide to lawn care challenges through the seasons, and what to do about them.

- A writer could present an e-book about common grammatical errors and how to spot them.

- A life coach could write a special report about how to create space for life-changing new habits.

- A pizza shop could create a "busy night meal plan" that shows how you can call for pizza, and while you wait for delivery, make a quick salad that will complete the meal and feed your family fast. (Of course I know nothing about that...) Image by hodge via Flickr

The key is to think about your customers, what their lives are like, and what challenges they're dealing with. Then create content that they'll value so much they'll want to save it. Give it to them at no charge.

They'll associate your company with the value you've provided, they'll thank you for the problem you've solved, and they'll think of your business the next time they need your kind of product or service.

Free Design 101 e-course! Visit Pamela Wilson's Big Brand System and start growing your business with great design and marketing.

Article by Pamela Wilson