Bloggers need to write in a conversational tone in order to be effective. They must write as though speaking to a friend. Marketese and business speak do not work in blogs. "If you ever went to business school ignore everything you learned about writing while there," is very popular advice that lots of people give and not far off the mark. If you have trouble writing conversationally, try saying your thoughts out loud as if speaking to someone before writing them down. As silly as it may sound, some people find holding a telephone to their head helps.
One gentleman I mentored had such trouble initially, even though he is a great writer. He is a better writer than I am or will ever be, but he had such enormous trouble writing conversationally initially. He would speak into his phone to a secretary's voice mail and she'd then transcribe his words into a draft message which he would then take a quick look at, make sure she'd transcribed it right, perhaps make some minor changes and publish. In fact we found that if he didn't take just a quick look, he'd sometimes edit it back to business speak.
Most people don't have this much trouble writing conversationally, although many new bloggers find it difficult at first. Conversational writing is simply much different than the traditional business communications you may be familiar with, but most new bloggers quickly get the hang of it as it's not difficult at all. For example, after a couple of weeks this gentleman was writing conversationally and very effectively. A good way to see a lot of conversational writing is just to read some blogs because blogs of course, the popular ones, the well done ones, are all full of conversational writing.
Effective blogging requires a writing style closer to speaking to a good friend than the business writing you may be familiar with. It is fairly easy to learn although it may seem difficult to learn. Once you master the basics of conversational writing, you will find you can write faster and easier than ever before!
And for over 100 more tips on successful blogging, I invite you to grab your free copy of my ebook Secrets of Successful Blogging at http://www.secretsofsuccessfulblogging.com/
By Ted Demopoulos, author of "Blogging for Business" and "What No One Ever Tells You About Blogging and Podcasting"
Article Source: http://EzineArticles.com/?expert=Ted_Demopoulos
Cartoon: "Speed Bump" by Dave Coverly