Tuesday, 15 June 2010

When Social Media Goes Wrong - by Mike Clough

154 Blue Chrome Rain Social Media IconsImage by webtreats via Flickr

I have been dabbling in many of the social networks now open to us all. LinkedIn proves to be ever more valuable in many aspects. Through one of the groups to which I belong, I became acquainted with the work of Mike Clough, someone who has written many articles on his blog about the benefits of social media in marketing. Isn't this something that is important to all of us?

I came across one of his latest articles which really resonated with me, and I think that it will with you, too, about scenarios where "social media goes wrong."

Mike says, "I believe that social media has leveled the playing field to some degree between big business and small business. Nonetheless, as with many great things, it can sometimes go wrong. A recent experience of mine illustrates this point..."

If your curiosity is piqued, as was mine, go check out the rest of Mike's article here: When Social Media Goes Wrong. I am not the only person who was curious about the topic. You'll find comments from several other bloggers who weigh in with their thoughts, as well.



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