Interviewing Marshall Goldsmith, CEO Coach with Sound Tech Patty Mooney on left - Photo by Mark SchulzeLooks Do Matter!
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Your appearance and body language are key to a successful interview. I know it sounds superficial and fluffy, but you want your television audience to listen to your message and not be distracted by a noisy bracelet, wild makeup or a shirt that seems to be "moving." Keep in mind these tips and you will be fine every time!
- Never wear black or white! Color is always better.- Stay away from patterns. Solids look better on camera. - Wear shirts with buttons or a jacket - it is much easier to put a mic on something stiffer. - No silky, slippery or shiny blouses unless ok'd by the producer not only because of possible problems with the microphone but they may not be appropriate to the show or segment. - Never wear sleeveless, backless or low-cut anything unless your skin if perfect, you're in amazing shape or you are doing an exercise type of segment! Eyes naturally drift to "provocative," "sexy" or "flapping arms" and may detract from your message. - Simple jewelry is best. No long necklaces that may interfere with the mic, noisy bracelets or shiny earrings. - Everyday makeup not stage makeup. Use a little blush, lipstick and ALWAYS foundation and powder. Blotting tissues are a good idea. - Clean manicured hands. If you talk with your hands or hold up your book no one wants to see dirty fingernails. Yuck! - No Gum! EVER! * No Shellfish or alcohol 24 hours prior. You'll look puffy and puffy is NOT pretty!
~Tip offered by Media Veteran Laura Holka, who is the producer of the Pat McMahon Show & a Media Consultant. For more information or to schedule a coaching session just email her at lholka@live.com or call (602) 509-6468.
Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com/