Liz Goodgold, Speaker and PR SpecialistWhat do you think about doing speeches to grow my brand and business? Is it a valid business building tool?
Answer:
Public speaking is a great way to show off your expertise; prospect; and influence people. Just remember a few key rules:
Be Authentic - don’t copy anyone else’s style. Your brand is always the right brand.
Make Sure the Event is Appropriate - Do not commit to a speech if the venue, audience, time of day, or objectives aren’t in concert. Your “30 ideas in 30 minutes” may be a great lead generator for small business, but may bomb if offered to product marketers late in the evening, and after they’ve had way too much to drink.
Get the Message Right - As speaking coach Chris Witt writes: no one wants to listen to Donald Trump give a touchy-feely speech about customer service. Instead, he must talk about money - the message that matches his brand.
Give a Masterful Performance - Deliver the talk that is right for you with passion, but just do it bigger and louder. You don’t need to change anything else. Add a little drama and voila! You’ll hit a home run!
Want more guidelines and help? For a detailed book on speaking your best, see Chris Witt’s new book, Real Leaders Don’t Use PowerPoint: How to Sell Yourself and Your Ideas. Contact Chris at chris@wittcom.com.
By Liz Goodgold, branding expert, author, and speaker. Sign up for her FREE Hot Topics newsletter with valuable information.
Answer:
Public speaking is a great way to show off your expertise; prospect; and influence people. Just remember a few key rules:
Be Authentic - don’t copy anyone else’s style. Your brand is always the right brand.
Make Sure the Event is Appropriate - Do not commit to a speech if the venue, audience, time of day, or objectives aren’t in concert. Your “30 ideas in 30 minutes” may be a great lead generator for small business, but may bomb if offered to product marketers late in the evening, and after they’ve had way too much to drink.
Get the Message Right - As speaking coach Chris Witt writes: no one wants to listen to Donald Trump give a touchy-feely speech about customer service. Instead, he must talk about money - the message that matches his brand.
Give a Masterful Performance - Deliver the talk that is right for you with passion, but just do it bigger and louder. You don’t need to change anything else. Add a little drama and voila! You’ll hit a home run!
Want more guidelines and help? For a detailed book on speaking your best, see Chris Witt’s new book, Real Leaders Don’t Use PowerPoint: How to Sell Yourself and Your Ideas. Contact Chris at chris@wittcom.com.
By Liz Goodgold, branding expert, author, and speaker. Sign up for her FREE Hot Topics newsletter with valuable information.